our story

Person holding a honeycomb with bees against a clear blue sky | Joreen Honey

From Local Roots to Global Impact

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Joreen brands

Our Story

Joreen Brands was founded with a simple vision: to create opportunities for African communities while sharing the world’s purest honey. What started as a small venture fueled by college savings has grown into a brand exporting honey globally and creating sustainable income for hundreds of rural beekeepers.

We partner directly with women and youth farmers, providing free beehives, hands-on training, and guaranteed purchase of their honey at fair prices. By bridging small-scale producers with global markets, we deliver premium-quality honey while empowering communities.

Group of women in colorful traditional attire standing outdoors with trees in the background

Our story is rooted in sustainability, innovation, and excellence:

100+ tonnes of honey sourced annually across East Africa.

300+ women and youth empowered through beekeeping.

Championing climate action and biodiversity protection.

Person in a beekeeping suit holding a honeycomb frame outdoors with a scenic background

TJoreen honey in beekeeping suits during honey harveting.

We believe every jar represents dignity, empowerment, and environmental stewardship.

At Joreen Brands, we are more than producers — we are storytellers, innovators, and changemakers. Our team brings together expertise in agribusiness, hospitality, and international trade to deliver world-class honey while promoting fair trade and circular economic impact.

Joreen Brands Jars of honey with a spoon and flowers on a white background

Mission

To promote healthy living by producing pure, ethically sourced honey, fostering sustainable beekeeping, and building trust through transparent practices that protect both people and the environment.

Multicultural hands surrounding a small globe on a white background

Vision

To be East Africa’s leading beacon of clean honey production—setting the standard for quality, sustainability, and community impact, while empowering local farmers, especially women and youth.

Bumblebee on a purple flower with a white background

Core Values

Purity & Quality . Sustainability . Community Empowerment . Innovation . Integrity . Health & Wellness . Global Impact

Blog posts

How to Make Dawa Using Ginger, Lemon, and Honey

Dawa, a Swahili word meaning “medicine,” is a popular herbal drink in East Africa that is known for its soothing and immune-boosting properties. Traditionally served in Kenyan cafés and homes, this...